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How to Improve SEO in WordPress? (10 Easy WordPress SEO Tips)

Are you looking for a way to improve your SEO? Here are 10 amazing WordPress SEO tips to help you improve your SEO. 

WordPress SEO helps you improve your website’s visibility and rank higher on SERPs. SEO has changed drastically in the last few years and the more WordPress grows its market share, the more people look for good WordPress SEO tips. 

WordPress website optimization might seem like a tough task, but it is not if done in the right way. Here, we have listed a few SEO tips for WordPress and some tools that can help you improve your SEO. But before WordPress SEO tips, let’s have a look at what is SEO and why it is important. 

Key Takeaways

  • SEO optimization is very important to improve your website’s visibility and credibility.
  • By implementing a few WordPress SEO tips, you can significantly improve your SEO.
  • Tools like Rank Math and Yoast SEO can help you improve your SEO.

What is SEO?

Search Engine Optimization, better known as SEO, is a strategy used by website owners to get more traffic by ranking higher in search engines. SEO is about creating a website with proper code and formatting which makes it easy for search engines to find the website. 

In simple words, SEO is the process of improving your website to increase its visibility. So, when someone searches the web for the topics you write, your SEO-optimized content will appear higher and eventually you will get higher click rates. The better the WordPress site visibility, the more likely you are to attract attention. 


Why it is important?

1. Drive organic website traffic

Organic search is most often the primary source of most businesses’ websites to generate traffic. Being highly visible is considered a trusted resource by Google and other search engines. 

2. Builds trust and credibility

SEO aims to establish a strong foundation for a website with a clean and effective user experience that is easily discoverable in search. But just like in real life, trust and credibility are not built overnight. Establishing a brand takes time and effort and trust completely relies on offering a valuable, quality product or service that allows customers to trust a brand. 

3. Better User Experience

Every website wants organic rankings and maximum visibility. And many marketers’ top priority is user experience. However, very few realize that optimal user experience is a big part of boosting SEO. Quality SEO incorporates a positive user experience to offer users the information they are looking for. 

4. Improve sales rate

As research is becoming a critical element, using SEO tactics to relay your messaging for good deals, groundbreaking products, and services can help you generate more sales. Even local SEO enhances the buying cycle. 

5. It is quantifiable

Even though SEO doesn’t offer the same easy-to-calculate ROI as paid search, one can measure almost anything with proper analytics and tracking. Every website or any brand wants to know where they are and where they are going in terms of digital performance. 

WordPress SEO Tips

1. Choose a reliable hosting provider

The very first WordPress SEO tip is to choose a hosting service that is reliable with features like site speed, uptime, and security. Google takes speed into account while ranking any website. So, a good host can help you push your website to the top of SERPs. The host you choose should be reliable for uptime as the downtown of your website can impact the site experience. 

2. Install an SEO-friendly WordPress theme

Your theme is a very important choice you make for your website as it also determines your site’s appearance and layout. There is an ocean of WordPress themes available that you can use for your website. Many themes claim to be SEO-friendly but they are not. Before settling on one particular theme for your website, make sure that it is SEO-friendly and run a web dev demo to get insights on potential performance and SEO issues. 

3. Install the WordPress SEO plugin

WordPress plugins are here to extend the functionalities and make our work easier. There are various WordPress SEO plugins, both free and paid, which will help you boost your SEO. 

Note: A WordPress SEO plugin doesn’t optimize a site for you. It just makes it easier for you to do blog SEO and adhere to the best practices needed to rank on SERPs. 

4. Check the site’s visibility settings

Many times developers discourage search engines from indexing your site, especially when your site is under development. That means they have stopped it from indexing on search engines. 

To check the visibility, simply go to Settings > Reading. Here, you will find the option for Search Engine Visibility. If it is checked, then uncheck it. 

5. Use SEO-friendly permalinks

Another tip in the list of  WordPress SEO tips is to use SEO-friendly permalinks. WordPress offers you a wide range of options to structure your permalinks. To boost your website on search engines, you will have to make sure that your URL is SEO-friendly. URLs like

will be set by default, which is not SEO-friendly. 

To change the permalinks of your WordPress website, go to Settings > Permalinks

6. Do proper keyword research

Without proper keyword research, you will not know which search terms you should optimize your site for. Keyword research should come at the beginning of the SEO project and all the content should be planned according to the keyword. 

Related: How to Use SEO Competitor Analysis Software in WordPress? (2 Easy Methods)

7. Use optimized page headings

The next tip in the list of  WordPress SEO tips is to optimize the heading of your webpage and maintain the hierarchy. The hierarchy will help users to read the content and scan it effectively. The title of your post should be in the H1 tag and no the heading should be in the H1 tag. 

8. Meta descriptions and Title tag

Meta description and Title tag is the first thing your users see. From here, they decide whether you want to click and read your content or not. 

9. Use internal links

To establish topical relevancy between different pages, you should add internal links within your content. This will also help users with efficient navigation. 

10. Use the Last Updated Date

Last but not least tip in the list of  WordPress SEO tips is to use the Last Updated Date. You should regularly update your content. It ensures that your content is current and relevant. You can use the ‘Last modified’ or ‘Updated on’ date to show users when your content was last updated. 

WordPress SEO plugins

1. Rank Math

WordPress SEO Tips - Rank Math - how to improve seo on wordpress

Rank Math is a WordPress SEO plugin. It helps in website content optimization. It is an easy-to-use and feature-rich plugin that helps you optimize meta descriptions and titles with a snippet preview. Previewing them reduces the probability of SERP display errors on search engines like Google. The plugin is optimized for better speed which means it doesn’t affect your website’s loading speed. 

2. Yoast SEO

WordPress SEO Tips - Yoast SEO - how to improve wordpress seo

Yoast is another WordPress SEO plugin that helps people to boost their ranks on SERPs. It is one of the most popular WordPress SEO plugins out there due to its amazing features. It impresses its users with updates, an amazing interface, and user-friendly options to uplift the SEO game of your blog posts and products page. 


Best SEO Services

MultiplySEO helps you with clever SEO strategies that bring people to your website and convert them into your users. If you are struggling to get traffic on your website, then you can book a free call to MultiplySEO experts from their website and start bringing organic traffic to your site that converts into leads.


1. How do I increase traffic to my WordPress website?

To increase traffic to your WordPress website, you simply need to improve your SEO by doing proper keyword research, backlink research, having a hierarchy of headings, and more. You can implement a few tips from the above blog to increase traffic.

2. Which is the best SEO tool for WordPress?

There are many WordPress SEO tools but we suggest you use Rank Math as it makes it very simple even for beginners to improve their SEO.

3. Why do I should improve SEO?

By improving your website’s SEO, you can drive more organic traffic and build trust and credibility with your users. it improves your sales rate and gives a better user experience.


And that’s it for this blog. We hope this blog on WordPress SEO tips has helped you improve the SEO of your website. By applying some or all of the above-mentioned WordPress SEO tips, you will improve your website’s authority and ranking on all search engines. Try your hands on them and optimize WordPress for SEO. If you need more help with SEO, you can hire WordPress engineers from MultiplySEO.

If you like reading this blog, also read How to Add Columns to the WordPress Website? (3 Easy Methods).

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