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How to Choose the Best Blogging Platform? (3 Minutes Read)

Narrowing down the best blogging platform can be a little challenging task for you. 

Be it a business or a hobby, publishing content online has several benefits. For respective purposes, there are several blogging platforms with their own pros and cons. To build a successful blog, the very first step is to choose the right blogging platform. 

Here, in this blog, we have listed the top 5 best blogging platforms with their pros and cons. But before that let’s have a look at what features you should look for while sticking to the blogging platform. 

Key Takeaways

  • Aspects to choose blogging platforms like Content Editor, SEO Features, Themes and Templates, and Integrations and Extensions.
  • Top 5 blogging platforms:
    1. Squarespace – Best for artists and designers.
    2. BigCommerce Essentials- Best for businesses.
    3. Medium – Best for writing to the built-in audience.
    4. Tumblr – Best for hobbyists.
    5. Blogger – Best for casual bloggers.

How to choose a blogging platform?

There are a few aspects that you should consider while selecting a blogging platform. You need to see how the platform’s capabilities align with your end goals and needs. If you are a beginner, then you should go for something that has a low learning curve, is easy to set up, and doesn’t require any coding. 

Think about what type of blogs you want to create. If your priority is visual content, then you should search for the best blogging platform that supports multimedia. If you wish to rank first on SERP, then you should probably go for platforms that have built-in SEO tools. 

Starting with the wrong platform can be a good decision for you and it might get difficult for you to switch platforms. That’s why to be 100% sure of whichever platform you choose. Below is a list of some essential features that you should look for while evaluating various blogging platforms. 

  1. Content Editor

It is one of the most important parts for bloggers; you will spend most of your time here. Evaluate all the features and make sure you select a platform with an editor you like. You can look for features like drag-and-drop functionality, auto-save, preview, and likewise. 

  1. SEO Features

As discussed above, if you wish to rank on the top of SERPs, look for platforms that have in-built SEO features and tools. These tools will help you optimize your content by giving SEO recommendations as you write. And if you like the platform but it doesn’t have in-built SEO tools, then make sure that you can easily install a third-party SEO tool. 

  1. Themes and templates

Themes and templates make it easy for you to customize a blog easily and quickly. Check if the blogging platform has various options for the themes and templates. Also, check if the themes and templates are customizable and can be customized according to the design of your website. 

  1. Integrations and extensions

Easy integrations and helpful extensions are the prominent features of all of the best blogging platforms. Since no platform can give you every single feature, it is important to check that at least they offer seamless integrations and extensions with third-party tools. 


Best blogging platforms

Now that you know what to look for while evaluating the blogging platforms, it’s time to look at some of the best blogging platforms. 

1. Squarespace 

Best Blogging Platform - Squarespace

Squarespace is one of the best blogging platforms that makes it very easy for beginners to create blogs from scratch. It has a drag-and-drop feature which makes it even simpler and more seamless to use. 

Since it doesn’t ask for any coding skills, it is an ideal platform for beginners and small business owners. It also has an extensive library of website templates to serve different niches. It also gives you access to free Unsplash images and has built-in photo editing features. 

Best for beginners. Very limited integration options
Amazing templatesThere are other platforms that are more scalable like WordPress.
Marketing and analytics features
Highly customizable
inbuild SEO tools to optimize content

2. BigCommerce Essentials

best blogging platform - BigCommerce Essentials

BigCommerce is another popular platform where you can create an online store, drive traffic to it, and start selling your content or product. If you are someone who wants to sell their service by writing or want to sell a physical product, BigCommerce Essentials is something you should look for. 

This platform also doesn’t require any code and can create a beautiful storefront using the no-code page builder tool. It also has integrated shopping cart recovery which you can use to optimize your online store. This platform helps you in maximum conversions and can take care of all the tasks required in day-to-day eCommerce stores like inventory management and shipping tools. 

Best for eCommerce businesses. Less affordable
Built-in inventory management and shipping tools.Not ideal for bloggers who don’t want to sell products.
Marketing and analytics features
Easy-to-use page builder.
Inbuild SEO tools.

3. Medium

Best Blogging Platform - Medium

Next on the list of best blogging platforms is Medium. Medium is a simplified blogging platform that helps its users express themselves, from political reviews to personal tragedy incidents. In a nutshell, Medium is the best platform for creators who believe that they have a voice and have the right to be heard. You can even embed Medium blogs in your WordPress website.

Medium is somewhere between a blogging platform and social media sites as companies have begun to use it as another extension of their marketing strategies. 

Easy to use and doesn’t require any coding. Limited features for design.
Amazing online community with similar interests. No ownership.
You can focus on writing and keeping the design of the website apart. Hard to monetize your own blog.
Built-in community of readers.

4. Tumblr

best blogging platform - Tumblr

Tumblr is another blogging platform between a blogging platform and a social network site. In its prime time, Tumblr was one of the most successful blogging platforms because here, people can come, share their thoughts, and connect with others as well. Tumblr is a free blog platform.

It is not as popular as it was in its heyday, but it still holds its thriving community. The best part of the platform is that apart from posting content, you can take advantage of the platform for social networking and social sharing to grow your audience and your visibility. 

Best for hobbyists. Not suitable for businesses.
Fun and easy to use. No ownership.
Integrated social media tools and features. Limited features and flexibility.
Completely free.

5. Blogger

best blogging platform - Blogger

Last but not least on the list of best blogging platforms is Blogger. It is a free blogging tool by Google that can create up to 100 blog posts from a single account. It is a very simple-to-use and hassle-free blogging platform. 

Since it is owned by Google, it can integrate with other Google products like AdSense, Analytics, etc This platform is not suitable for businesses or serious bloggers because it offers branded subdomains ( It is not a personal blogging platform.

Owned by Google. Only have basic blogging tools.
Easy to use. No ownership.
Integrated social media tools and features. Limited features and flexibility.
Secure and reliable.


1. Which is the best blogging platform to blog on?

Here are the top 5 blogging platforms:
1. Squarespace – Best for artists and designers.
2. BigCommerce Essentials- Best for businesses.
3. Medium – Best for writing to the built-in audience
4. Tumblr – Best for hobbyists.
5. Blogger – Best for casual bloggers.

2. Can bloggers earn money?

Yes. If you like blogging and can write something that users like, then you can definitely earn money. There are several ways to monetize a blog and earn money. For more details, read the article on money making from blogging, by Google AdSense.

Wrapping things up

And that’s it for this blog. We hope this blog has helped you select the best blogging platform. Once you define your goals and needs you can choose your blogging platform according to its functionality and flexibility. 

If you like reading this blog, also read How to Create a Sitemap for a WordPress Website? (2 Different Methods) and How to Fix a Slow WordPress Admin Dashboard? (10 Different Ways). 

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