How to write a web article is an audience and SEO-friendly point-wise article writing approach.
Please consider the points given below when creating content for a web article.
Step By Step Approach
Always break the task into steps with short introductory headings or names. Example
Step 1: Introduction
Step 2: Click On Button etc.
Note: Try never to skip any step.
Try never to group the steps and jump directly to the final step i.e.
Step #: click on the first menu >> option1 >> option2 and so on… Now you will be in the configuration wizard [the final step].
Make use of Visuals
Please Don’t use images that you don’t have a legal right to use.
Please take high-quality full Images which cover whole the area [sometimes it is not possible to cover a very long page in an image, but if possible then cover whole the area ]
Always write the caption and Alt option of every image.
For SEO purposes use the Focus keyword as Alt text in at least one image [in some relevant image].
A running GIF looks impressive.
Use Sub Heading
Use Sub Heading H2, H3, etc. to organize the content.
Write short and simple sentences
Please avoid Long sentences
Sentences of 35 words or fewer are good.
Avoid Tough words
Create content that meets the level of site visitors.
Common words a good instead of their rigorous synonyms. always make use of familiar words.
Retain key terms consistently throughout the page in order to avoid confusion for your Audience.
Avoid Big Paragraphs.
Try to make the paragraph small.
If possible, try to keep paragraph length to 70-90 words or 4-6 lines
if the paragraph is text-heavy or big enough try to use bulleted or numerical lists.
Page Size or Word Count
2000 to 2500 words are considered good for a web article however average word count of a Google first page result is near about 1,900 words.
Use active voice
it is found that the use of active voice instead of the passive voice makes an important difference in reading an article or paragraph.
Use present tense
Always try to use the present tense.
Visualize the Keyword i.e.
A toy for your kids.
It is a very beautiful, lightweight, small size, made of plastic toy for your kids. [Visualization]
Highlight Audience Intent
A first-time visitor when clicks on an entirely new web page that he has never seen before
the visitor will not pay attention to reading the line in the article
instead, he will try to look [or search ] what he needs on the page.
The content must be so created that a visitor can scan it quickly. [or neat and clean appearance of every topic /subheading] means every piece of audience intent [the thing audience searching for] must be highlighted properly so any visitor can easily find his/her topic of interest without paying much time reading entire the page.
This means a quickly scannable page
Use appropriate anchor text
To link, any other page uses the appropriate anchor text.
Link from your page to other pages within the same site. Try as many as possible.
Create at least one link from your page to someone else webpage or site. like wordpress.org
Direct Answer Or Provide Definition
Try to make some subheadings in the form of a question i.e.
what is WordPress?
provide a 2 to 4-line direct answer to your Audience [or definition if possible].
Use Call To Action [CTA]
Use A link, button, image, or icon to sign in, Share, download, watch, Join us, Visit to Learn More, etc.
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