If you have had your business’s website for a long time, you must know the importance of an About Us page.
People don’t only buy products and services from your website, they also buy the story you sell them. The About Us page is one of the most important pages on your website as it contains your company’s values and backstory.
In simple words, an About page on a WordPress website explains what your business does and the faces behind it. Since no two companies share an exact story or specific reason for being in business, an About Us page works as a differentiator to tell your story.
Here in this blog, we will share a few incredible tips on how you can effectively write an About Us page for your WordPress website.
Why Have a Dedicated About Us Page?
About Us Page plays an important role in your online presence for several reasons.
1. Establishes Credibility
Building trust and credibility is crucial for any company, and one effective way to achieve this is through an About Us page. This page provides visitors with valuable insights into your company’s background and its values. By sharing this information, you can establish credibility and gain the trust of your users.
2. Connecting on a Personal Level
Users frequently prefer to interact on a more personal level rather than simply purchasing products or services. An About Us Page humanizes your brand by presenting the people behind it. Sharing personal anecdotes with your users aids in the development of a stronger emotional bond.
3. Enhancing SEO and Online Visibility
Creating an About Us page with relevant keywords and high-quality content might help you rank higher in search results. Furthermore, if you create an About Us page with compelling information, your readers will stay on the page longer, signaling to search engines that your site is relevant and useful.
4. Provides Contact Information and Accessibility
The About Us page also includes an address, phone number, email address, and a contact form. This allows your users to simply contact you if they have any complaints or questions.
Tips to Build an Effective About Us Page
1. Weave Magic With Words
Everyone loves to listen to a story. And there is a story behind every business. Your story makes your brand stand out among your competitors. So don’t make an About Us page that is generic, show your uniqueness.
Leverage your journey on the About Us page and answer questions like why you started, what difficulties you faced, how many attempts it took to reach your benchmark, and how you won in the end. Narrate the story in a way that makes your users feel like heroes and that you as the one helping them in their heroic journey.
2. Share Your Mission, Vision, and Values
As a brand, you must be sharing some values with your brand. On the About Us page, state your value proposition clearly and let them know about the long-lasting benefits of buying your company’s products or services.
Today, the internet is flooded with scam websites and it is very easy for them to dishearten your users with invaluable information. You can use your website’s About Us page to share the missions, vision, and values of your company. Show them how you are as an individual in the large world of the internet and the things that your company stands for.
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3. Use Engaging Visuals
Make sure you have an eye-catching About Us page. Visuals play a very significant role in making your users stay longer on your website. Using visual elements such as images, infographics, and videos can help you convey complex ideas in an engaging and impactful way.
Since visuals have the power to tell compelling stories and evoke emotions, use them to incorporate storytelling on your website. Additionally, visuals tend to get more shares which will help you boost your exposure.
4. Include Information About Your Team
Don’t forget to add the faces behind your amazing products and services. Make sure you give proper credit to the professionals. This will help your readers understand that you are proud of who you work with and your company is backed up by real people with amazing skills.
Including information about your tea also creates a personal attachment to your website. You can consider adding information like names, positions, achievements, roles, beliefs, and successes of your team members,
5. Add Social Proof
You can add social proof in different types like a quote testimonial which is short and crisp, a social testimonial where your users tweet about your product or service, or a video testimonial where your users share a video about their experience. Adding social proof helps you connect with your customers on an emotional level.
Social proofs are a great way to highlight a customer’s success story with your product or service. It shows how your customer had challenges and how your brand delivered the solution.
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6. Ensure Lightning-Fast Page Loading
Website loading speed is the most important factor when it comes to SEO. you have to make sure that your website needs to be fast, regardless of the scale of your business. Slow-loading the About Us page can test your user’s patience and might drive them away from your website.
Make sure that all your images and videos are lightweight and high quality. The speed of your website can be an important reason for your users’ second visit to your website.
7. Add a CTA
After putting so much effort, time, and money into creating a website, you don’t want your visitors to leave without taking any action. A Call to Action (CTA) encourages your potential customers to take some kind of action. It can be a simple interactional text like ‘Call Us Now’, ‘Subscribe Now’ or ‘Find Out More’.
A CTA also creates a sense of urgency and encourages users to act on an immediate basis. Make sure to create a CTA that is good to resist as CTAs can significantly boost your conversion rates.
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What Not to Pull in an About Us Page?
Now that you know what should be included in an About Us page, you must know that there are a few things that you need to avoid.
1. Prioritize Storytelling Over Sales
Don’t try too hard to sell to your visitors on an About Us page. They have seen all the information about your products or services on your homepage. Users don’t come to an About Us page to buy some products, but they come to buy your stories and values. Keep the focus on your brand as an entity and what makes you different and unique – not your products.
2. Reserve Hype for Social Media
You can save the hype of your business for social media platforms. An About Us page is to build a rapport and bond with your customers.
3. Avoid Information Overload
Don’t load your About Us page with too much information. It is very easy to write too much about something you are passionate about, but excessive data will most likely bore your users.
In Light of These Facts
Your About Us Page expresses your visitors who you are. It should be easy, crisp, and clear. Show your users that your brand is true to its value and that the products or services are their ultimate solution. Since your customers invest emotions on your About Us page, be very clear with your communication and don’t brag.
Let your creativity flow and don’t be afraid to let a little emotion come out. Make sure your brand looks unique and stands out among your competitors. By following these simple tips, you will be able to form connections, build trust, and make more sales.
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